Do I Need SEO For My Website?
By Adrian Esquivel
The answer is yes. In case you haven't noticed, search engines are the starting point for many people on the
web. If someone decides to look for something online, chances are they start at Google first. For those who don't
know, Google is a search engine much like Bing and Yahoo (amongst other things). Think about it this way, if you
want your website to generate leads and business, you have to let people know you're out there and you have what
they are looking for. If you opened a storefront business ten years ago, wouldn't you get a sign for your store,
and try everything you can to let everyone know on the street your store is there? It's kind of the same
concept.
So if someone starts typing words into the search bar for Google, it usually relates to something they are
looking for. We call those "keywords". Let's give an example. If I am looking to buy a house in Coral Gables, I
will go into Google and type "real estate in coral gables" or "homes for sale in coral gables". Once I hit search,
I will be presented with various results ranked by relevance to my search terms. How does Google do it? How do
certain websites get ranked higher than others? It's a mystery to most people, but companies that provide SEO know
this.
What exactly is SEO? Search Engine Optimization, or SEO, is the method of performing analysis and creating web
pages and websites so they can be found, analyzed, and ranked based on the content and structure so they can be
indexed by various search engines. In case you didn't get that, SEO basically tells search engines your site is
important and relates to what someone is searching for. So in our home search example, if I am a realtor who
concentrates on selling homes in Coral Gables and I have a website, I would want my site to appear at the top of
the rankings when someone searches for "real estate in coral gables" or "homes for sale in coral gables". In order
for that to happen, I would have to have SEO being done for my website.
SEO is not a onetime thing and its impact is not felt immediately. Usually based on the levels of effort
undertaken on your website combined with what your competition is doing with their websites, determines how long
SEO will impact you. Typically SEO is a monthly service with companies undertaking various tasks and efforts
determined by constant analysis of consumer search behavior and competitor tracking (what your competitors are
doing). A sustained, focused SEO campaign will have lasting effects on the quality and level of traffic to your
website. Whether you're selling a product or trying to get new clients, increasing quality traffic through SEO is a
win-win for any business.
Founded in January 2009, TECKpert was created to fill the void for a full service,
high quality, customer service oriented web design and software development company in Miami, FL. TECKpert provides
businesses in the South Florida area a full suite of web design and development services. TECKpert's goal is to
provide web and software development services to business of all sizes looking to leverage the internet, social
media, and online marketing to grow their business. With a full suite of web services, TECKpert provides web and
software development solutions to Real Estate, eCommerce, Social Media, and Small Businesses.
Article Source: http://EzineArticles.com/?expert=Adrian_Esquivel
http://EzineArticles.com/?Do-I-Need-SEO-For-My-Website?&id=4528879
Also Read:
Keywords Are Not Enough - Why You Need A Professional SEO Specialist
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